Stephen Arnold Music recently completed this new image campaign for CBS News’s The Early Show.
The campaign was composed by Stephen Arnold and Greg Barnhill. The song features an upbeat tempo and beat along with talent intros and shots from around the studio. It’s interesting one of the lyrics says “It’s a new morning for America’s Family…” America’s Family had previously been the Today Show ‘family.’
This promo feels like some of Today’s former and current promos… way back to the “America’s First Family” era.
“A New Morning” sounds like that terrible song called “Umbrella”… I take it that The Early Show still isn’t in HD, which is amazing.