ComScore, an online metering and metrics company, has released new numbers which puts CNN.com ahead of Yahoo News in its “General News” category for the first time. During the month of May, CNN’s network of news sites saw 75 million unique vistors compared to Yahoo News’s 53 million. MSNBC ranked third with just over 50 million and CBS News ranked fifth.
ComScore recently changed its ranking system, which may have lead to the change on top.
ComScore just switched the way it measures Web media in way that favors CNN. Previously, it used the “panel method” only – it put software on volunteers’ computers to track their Web activity and extrapolated.
In May, ComScore switched to the “UDM Method,” which combines panel data with “a unique census-level data collection method.”
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