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CBS L.A. O&O rebrands again

Posted by Michael P. Hill | One response

  

KCBS-TV and KCAL-TV, the CBS owned-and-operated stations in Los Angeles, have been rebranded under the name “CBS Los Angeles” and launched a new Web site that, similar to WCBS-TV in New York, also incorporates the station’s sister radio properties.

The new site, CBSLosAngeles.com, sports a similar look and feel to CBSNewYork.com.

You may recall that last year the two stations were branded under the name “NewsCentral,” a name that lasted about five months.

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This entry was posted on Thursday, September 2nd, 2010 at 7:36 am by Michael P. Hill and is filed under Branding, Local News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “CBS L.A. O&O rebrands again”

  1. Skyler says:

    It’s like the NBC local sites for O&O’s it’s hard to find stuff.

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