L.A. duopoloy rebranding under common name
KCBS-TV, the CBS affiliate serving the Los Angeles market and its sister independent station KCAL-TV, will become known under the “NewsCentral” brand come fall.
The change is an effort to forge a connection between the two properties with viewers and emphasize a combined news team and the depth and experience it brings.
It’s also a welcome idea for those of us who think some duopoloy news branding has become a bit too long and verbose.
It’s interesting to note that CBS is recycling the “NewsCentral” name; it was last used for Sinclair’s ill-fated and now-defunct effort to centralize local news production.
The latest in design, production and engineering
Subscribe to NewscastStudio for the latest delivered straight to your inbox.
Branding, kcal, kcbs, newscentral, Sinclair Broadcast Group