CBS L.A. O&O rebrands again
KCBS-TV and KCAL-TV, the CBS owned-and-operated stations in Los Angeles, have been rebranded under the name “CBS Los Angeles” and launched a new Web site that, similar to WCBS-TV in New York, also incorporates the station’s sister radio properties.
The new site, CBSLosAngeles.com, sports a similar look and feel to CBSNewYork.com.
You may recall that last year the two stations were branded under the name “NewsCentral,” a name that lasted about five months.
The latest in design, production and engineering
Subscribe to NewscastStudio for the latest delivered straight to your inbox.
kcal, kcbs, newscentral, wcbs
Branding, Local News