CBS L.A. O&O rebrands again

KCBS-TV and KCAL-TV, the CBS owned-and-operated stations in Los Angeles, have been rebranded under the name “CBS Los Angeles” and launched a new Web site that, similar to WCBS-TV in New York, also incorporates the station’s sister radio properties.

The new site,, sports a similar look and feel to

You may recall that last year the two stations were branded under the name “NewsCentral,” a name that lasted about five months.