CBS L.A. O&O rebrands again

KCBS-TV and KCAL-TV, the CBS owned-and-operated stations in Los Angeles, have been rebranded under the name “CBS Los Angeles” and launched a new Web site that, similar to WCBS-TV in New York, also incorporates the station’s sister radio properties.

The new site, CBSLosAngeles.com, sports a similar look and feel to CBSNewYork.com.

You may recall that last year the two stations were branded under the name “NewsCentral,” a name that lasted about five months.

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