Viewer interacts with newscast using giant zucchini

By NewscastStudio September 12, 2011

Weekly insights on the technology, production and business decisions shaping media and broadcast. Free to access. Independent coverage. Unsubscribe anytime.

Now there’s a headline we never thought we’d write. As reported earlier, KOMU-TV in Columbia, Mo., debuted a new, interactive “hybrid” newscast.

During the show, anchor Sarah Hill mentioned that “interactive” doesn’t necessarily mean high-tech and said viewers could even write their comments on a napkin and send it in to the station.

Although that comment may have been somewhat tongue-in-cheek, one viewer took it a step farther by bringing a giant zucchini to the station with a note attached promoting a local event.

Hill read the note on air and showed off the giant veggie in the newscast’s closing segment.