SBS creates colorful promo spot for Rio Olympics

Seoul Broadcasting System is airing a colorful 2016 Rio Olympics promo that spotlights the geography of the host city, Rio de Janeiro.
The spot from the Korean broadcaster uses bold colors in an illustrative style to “fly” into the city as well as integrating references to the local Brazilian culture.
[field name=iframe]
tags
2016 Summer Olympics, Korea, rio, βRio de Janeiro, Seoul Broadcasting System
categories
Broadcast Design, Featured, News Promos and Sports Promos, Olympics