Brightcove launches scalable live video platform

Brightcove, a technology company that powers video players on many leading news websites, launched Brightcove Live this week, a new platform for live streaming.

The API-driven platform adds server-side ad insertion (SSAI), cloud DVR, content encryption, on-the-fly clipping, and seamless video on demand (VOD) asset creation for clients.

“Brightcove has been a long term partner of Seven West Media and our Product & Technology team,” said Damian McNamara, Head of Digital Video, Infrastructure & Operations at Seven Network. “The Live-to-VOD feature made it easy for us to publish videos to our content-hungry sports viewers close to match end. We are always looking for ways to improve the viewing experience; being able to give fans the content they want quickly is incredibly important. We look forward to continuing to deliver the biggest events in sports.”

With Brightcove Live, live streaming is both a powerful, standalone service and part of a broader, holistic video solution. Seven West Media demonstrated the power of Brightcove Live as a standalone service, with the ability to push content to other platforms for publishing, syndication and social media consumption. Brightcove Live also integrates seamlessly with Video Cloud to leverage Video Cloud’s best-in-class tools for monetization and analytics and its rich ecosystem of broadcast and publishing technology partners.

Brightcove is the live streaming partner of NAB Show 2017, where it will be demonstrating Brightcove Live at booth 2724 in the Upper South Hall.