Super Bowl halftime show production design starts small, goes big

To wrap up the show, Timberlake walked up into the stands among spectators who were outfitted with glowing, remote controlled LED bracelets and pendants. 

Those devices were used throughout the show to create additional lighting effects, but were also prominently used to create animated, albeit highly “pixellated” iterations of the Pepsi logo that appeared to move across the seating area.