Nashville station goes ‘home’ with new image campaign

WSMV, the NBC affiliate in Nashville, debut a new image campaign during Super Bowl LII that centers around the tagline “This is home.”

The spot, which uses hints of its new graphics package, features a mix of talent, candid and posed shots with people holding signs with messages such as “This is Nashville” and “This is home” along with the station’s logo.

Accompanying the visuals is a musical bed with lyrics and instrumentals from Warner/Chappell Production Music that uses the line “This is home” as a key theme.