How the new ‘Today’ design ties in with other NBC News properties

A unique interpretation

The new “Today” set makes the show’s look and feel more cohesive with the rest of its TV cousins — while also giving it its own identity.

By strategically incorporating design elements from across the NBC News and MSNBC family, the set has both strong and subtle tie-ins to other NBC designs, while its bright and bold color palette goes a long way in giving the show a cheery and airy look that’s well suited for the morning franchise.

Studio 1A has had a long tradition of using unique looks that set it apart more significantly from other NBC broadcasts, but its latest redesign means the broadcast boasts a look that is more aligned with the NBC News brand.

A look back: ‘Today Show’ Studio 1A over the years

NBC News did not respond to repeated requests for comment.