NBC updates ‘Welcome to Today’ promo for Bush coverage

By Michael P. Hill December 6, 2018

Weekly insights on the technology, production and business decisions shaping media and broadcast. Free to access. Independent coverage. Unsubscribe anytime.

NBC News updated its “Welcome to Today” promotional campaign with a George H.W. Bush themed version.

The spot included clips from the day’s coverage as well as an interview co-anchor Savannah Guthrie did with Jenna Bush Hager, who is a special correspondent for NBC News and frequent fill-in host on “Today,” along with her twin Barbara Bush, who was named for her late grandmother who, in turn, was the wife of George H.W. Bush.