NewscastStudio to host NAB Show session on augmented reality, immersive storytelling

NewscastStudio will host a special panel discussion on augmented reality in broadcast production during the 2019 NAB Show, bringing together a variety of creatives to showcase unique projects that use the technology to enhance and elevate storytelling while also looking ahead.

The session, open to NAB Show attendees with any badge type, will be held Monday, April 8, from 2:00–3:15 p.m. in room N235/N237 (North Hall) of the Las Vegas Convention Center and is titled “Augmented Reality and the Emergence of Dynamic, Immersive Storytelling.”

The discussion will delve into some of the biggest augmented reality projects from the past year, including how it was utilized by BBC Sports during the 2018 FIFA World Cup to analyze plays and expand their on-location studio, how Al Arabiya (العربية) in Dubai is using it in the newsroom to break down stories across platforms, how NFL Network is using it to visualize data and review key plays and how ESPN is using it daily on “Around the Horn” to create a dynamic format. The panel will look at how augmented reality was utilized during the 2018 U.S. Midterm Election.

Along with the perspective of designers and graphics operators on the challenges associated with creating and deploying augmented reality in live production, attendees will also hear where the industry is headed and what opportunities lie ahead as storytelling continues to evolve alongside the tools used to create and deliver content.

Speakers include:

  • Stuart Coles, chief commercial officer at Alston Elliot Ltd
  • Dak Dillon, managing editor of NewscastStudio
  • Michael Kaplan, director, global business development, media & entertainment at NVIDIA
  • Patrick Lee, director, real-time systems at NFL Media
  • Fadi Radi, head of creative at Al Arabiya Network
  • Grant Werle, U.S. general manager at Girraphic

Additional information about the session is available on the NAB Show website.