How the networks are branding coronavirus coverage

ABC’s “Good Morning America” has been using “Coronavirus Emergency” branding with a red color scheme.

During its reports, fullscreen graphics complete with high tech “blips” every time a bullet point is revealed, add to the science-y feel.

“ABC World News Tonight” used darker fullscreens with red accents and text.

ABC later introduced a bold “COVID-19” graphic that starts with the letters “CO” and “V” in white with the rest of the word “Virus” spelled out in a blurred letters.

These letters disappear while the “CO” and “V” slide together to spell out “COVID” and a “counter” style animation stops at “19.”