How the networks are branding coronavirus coverage
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CBS started out using a “Coronavirus” graphic in bold red, gold and black that includes computer generated imagery of the virus as well as angled elements of what appear to DNA markers (or perhaps barcodes).
That look was used prominently on the “CBS This Morning” video walls during early stages of the outbreak.
“CBS Evening News, also incorporated the look into the video wall OTS elements that use blue checks.
Other “video on video” shots incorporate the network’s branded design elements as well.
CBS eventually switched to a yellow and bright blue color scheme and the name “Coronavirus: The Race to Respond.”
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tags
ABC, ABC News, ABC World News Tonight, AM Network News Roundups, CBS, CBS Evening News, CBS News, CBS This Morning, CNN, Coronavirus, Fox News, GMA, Good Morning America, NBC, NBC News, NBC Nightly News, PM Network News Roundups
categories
Branding, Broadcast Design, Cable News, Featured, Network Morning Shows, Network Newscast, Networks