Peacock opens ‘Steals and Deals’ special with single take drone flight
“Peacock Presents: Holiday Steals and Deals with Jill Martin,” is a spinoff of the popular “Today” segment that features products available at generous discounts.
“We were looking for something that would be eye catching, attention getting and promotable across social media as well as broadcast,” wrote Adam Mancini, special projects director for NBC News, on LinkedIn.
The team was challenged with a short turnaround time — having only hours to finalize the flight path throughout the loft like set up for the occassion.
Helbig created an “obstacle course” of scenic elements and set decorations — including flying through an open shelving unit, under a giant toy giraffe and through a “Stonehenge” arch built from gift boxes.
“Today” weather forecaster and co-anchor Al Roker provided the narration.
“Steals and Deals” is typically a sponsored segments, with the manufacturers of the products featured not only providing the discounts, but also paying a promotional fee to the network.
The segments are popular on many major morning news and lifestyle programs as well as talk shows.
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