Industry Feed

Ross Video hopes to “Makes it Real” at NAB Show 2023

Contributed Content / Press Release

Ross Video announced today that its theme for the 2023 NAB Show, “From idea to audience, let’s make it real,” will highlight the production possibilities unlocked by the range of solutions the company is bringing to this year’s show. These product innovations enhance the capabilities and delivery of live video production workflows, spanning hyperconverged solutions, LED displays, XR graphics and cloud technology. Ross will showcase its complete end-to-end workflow solutions for live broadcast, worship, esports, stadium, studio and stage environments at Booth N2201 in Las Vegas, April 16-19, 2023.

Ultrix Hyperconverged platform dramatically shrinks the broadcast infrastructure footprint with massive savings in space, cabling and power consumption. The new Ultrix FR12 combines 288×288 12G Routing, Audio Processing, Audio Mixing, MultiViewers, Frame Syncs, Production Switchers and more into a configurable package. Solution Architects will be on hand at the booth and available to discuss applications and aid in putting together Ross technology solutions.

Production Switcher Game Changer
As part of NAB, Ross will demonstrate the latest advancements to its Carbonite and Acuity production switchers, plus something new: a game changing product set to be revealed during the show.

Production Graphics
The full suite of Ross graphics systems and workflows will be on display, offering live hands-on demos alongside new versions of XPression, XPression Tessera, XPression Maps and the Piero 3D Sports Analysis system. For those needing assistance with a new graphics or election package, stadium update, virtual set or DashBoard custom control panel, Ross’ Creative Services team Rocket Surgery will be on hand to consult.

Integrated LED Experiences
In 2021 Ross acquired D3LED, adding core LED display technology to its portfolio. Building upon that technology, Ross will launch two new uncompromising families of LED display, processing engines and remote power at the show. Visitors to the booth can view displays in applications for Sports and Live Events, Extended Reality and Digital Signage.

Extended Reality (XR) Production
With LED displays, robotic camera systems, camera tracking and the latest in rendering performance, Ross now has the necessary pieces to complete its XR puzzle. Live demonstrations will showcase the benefits XR can deliver – flexible studio space, reduced set costs, faster production and higher quality output. Visitors to the Ross booth can also preview Voyager 5.1, which harnesses the latest Unreal Game Engine and new Nanite dynamic polygon and Lumen dynamic lighting technologies.

Ross Production Cloud
The Ross Production Cloud (RPC) suite of products provides users with the flexibility and rapid deployment speeds of a full video production solution deployable in public or private clouds. RPC is currently in active customer deployments and will be demonstrated live on the floor at NAB.

Production Workflow
From ingest to playout to newsroom automation, Ross will demonstrate how to turn an idea into reality using modern workflow tools.


“This year will be our biggest footprint ever at NAB, spanning a show floor of 10,000 square feet and our largest ever showcase of new products and complete end-to-end solutions,” said Jeff Moore, executive vice president and chief marketing officer at Ross Video. “From hyperconverged and cloud innovations to end-to-end LED solutions and XR graphics, our cutting-edge technology continues to shape the future of live production and transform the way content is created and shared around the world.”

Ross Video will raise the curtain on NAB 2023 with its now-traditional evening keynote and reception at the Tuscany Suites & Casinos, Saturday, April 15, 5–7pm.

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