Comcast Technology Solutions launches Cloud TV for unified video delivery

Comcast Technology Solutions has launched a next-generation Cloud TV platform for broadcasters and video service providers worldwide.

The platform integrates live linear TV, FAST channels, subscription-based services and transactional video-on-demand, offering a unified cloud-based solution for content delivery, management and monetization.

The platform provides a customizable and scalable framework designed to meet the demands of Tier 1 broadcasters, content owners, and distributors. It includes a range of features such as centralized video processing, advanced analytics, server-side advertising, and content protection. The offering also introduces a managed user experience service, providing pre-integrated solutions with partners like Jump, Mux and Broadpeak for analytics, personalization, and advanced advertising.

“Cloud TV was designed to help our customers navigate a rapidly evolving media landscape,” said Bart Spriester, senior vice president and general manager of streaming, broadcast, and advertising for CTS. “Our platform combines scale, flexibility, and cutting-edge innovations to deliver premium TV experiences reliably and securely.”

According to Maria Rua Aguete, senior research director at Omdia, the video market is poised for growth, with ad-supported online video expected to lead the expansion.

“Providers capable of blending subscription-based and ad-supported models are well-positioned to capitalize on this nearly trillion-dollar market opportunity,” Rua Aguete said.

Key features of the platform include tools for live and on-demand video processing, content rights enforcement, and personalization powered by VideoAI.

The system also supports “digital first” strategies, enabling providers to create blended linear and OTT experiences. Additionally, the platform aligns with sustainability goals by facilitating carbon-neutral video delivery.

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CTS emphasizes its partnership network, working with technology providers to deliver tailored solutions with streamlined account management and centralized accountability.