Bloomberg launches unified global video hub for live and on-demand content

Bloomberg Media has introduced a redesigned digital video platform that consolidates its live and on-demand video offerings into a single experience across web and mobile. The rollout includes a new “Stream” tab in the Bloomberg mobile app and a revamped video hub on the company’s website.

Bloomberg plans to expand the experience to connected TV platforms in the third quarter of 2026.

The platform features a new interface built for faster access to Bloomberg’s live TV, original series and digital content. Viewers can now access more than 2 million hours of Bloomberg content in one destination.

The company said the hub is designed to make video easier to find, better to watch and more fully integrated with Bloomberg’s owned platforms. The focus is on reducing reliance on any single format and creating a consistent, high-quality viewing experience across Bloomberg’s properties.

A new proprietary media player delivers improved streaming quality, faster load times and adjustable playback speeds. Web users can preview content by hovering over video thumbnails, while mobile users can access vertical video and picture-in-picture support. The player also supports a “visualized radio” mode that combines audio and visual elements.

The platform supports dynamically inserted advertising and enables contextual targeting options for brands. Bloomberg said the underlying infrastructure allows more flexible monetization while maintaining viewer experience.

As part of the launch, Bloomberg is introducing a pathway for testing subscription video content. The company will explore what content drives habitual viewing among subscribers and how best to notify them when new programming becomes available. Select video programming will now be accessible only to paying subscribers.

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Bloomberg has added editorial tools that allow its newsroom to adjust the layout of the video feed based on real-time news priorities, from breaking news to explanatory and documentary programming.

“We’re positioning video as a premium platform and expanding how we tell the most important stories from our global newsroom,” said Kristin Powers, Bloomberg’s deputy head of media editorial.

Roman Mackiewicz, Bloomberg Media’s chief information officer, said the company is continuing to invest in a unified video experience across digital and TV platforms. “With one of the world’s largest business video libraries and hundreds of new hours added each month, we’re focused on connecting people to the content they need to make big decisions,” he said.

Looking ahead, Bloomberg said it will continue developing features related to content discovery and personalization. Future updates are expected to include support for connected TV, along with watch continuity across devices.

In 2025, Bloomberg’s total video hours-watched rose 25% year over year, with an average monthly audience exceeding 55 million. Bloomberg’s linear and digital distribution spans 48 international streaming partners and a total household reach of more than 430 million.

The company also operates a proprietary video advertising suite. Its capabilities include contextual ad targeting powered by large language model technology and a tool called Trigr, which matches brand messages with market conditions in real time.

The new video platform hosts Bloomberg’s growing lineup of original formats, such as “Bloomberg Primer,” “Weekly Docs,” and “Microdocs.” Bloomberg recently received a 2026 Alfred I. duPont-Columbia Award for “Can’t Look Away: The Case Against Social Media,” and earned 2025 News and Documentary Emmy Awards for “Bloomberg Investigates” and “The Future with Hannah Fry.”