MS NOW launches three new daytime shows with bold, geometric motion graphics

MS NOW unveiled a sweeping schedule update on June 15, 2026, that included three new daytime shows with graphics that allow each show’s personalities and concepts to shine while still feeling cohesive. 

‘Money, Power, Politics with Stephanie Ruhle’

Airing from 9 a.m. to 11 a.m. ET, this new program from Studio 9C at MS NOW’s headquarters near Times Square is anchored in front of a curved LED video wall in one corner of the space, using a mid-sized round table.

As noted in previous NCS reporting, the show uses a collection of red, blue and green along with a sans-serif wordmark. In the show title, the “O”s in each of the program name’s main three words are replaced with circles, with both color and an icon used to create a visual connection to the word it sits within.

Those three colors are then used on the video wall graphics within 9C. The design features a mix of skylines and landmark imagery set in grayscale inside large circles — with a cutout version of the skyline also located on one side. In addition, the show’s logo appears in strategic places along with a collection of solid color circles and oversized angular shapes. This concept is carried over to other video walls as well, most of which are positioned behind guests.

Some of these shapes overlay the cityscape behind the main anchor position, bringing color to three corners of the one shot. The design also features portions of NYC skyscrapers, including the Empire State Building and the Chrysler Building, with portions carefully cut out and peeking out over solid color.

“MPP” also uses a common element that appears within the looks for the other shows that debuted June 15 — a light gray background. Ruhle’s show tends to feature subtle textures in its take on this motif — including the use of a grid.

The show also uses a quick open at the very top, after which Ruhle teases upcoming stories as a camera floats around the space, showcasing coordinating video and graphics on the studio video walls and mobile monitor.

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The show’s full open features a quick scene dedicated to each of its stated coverage areas — and each features at least one hand. 

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For the money scene, a woodcut-style illustration of a hand reaches out from the center of a $100 bill. Next, a hand is shown placing a ballot into a box and, finally, a pair of hands are shown holding a map of the U.S. like a marionette.

“MPP” also uses a significant number of walk and wander video on video shots during anchor voiceovers. Some of these are specific to the story being discussed, while there is also the option to use an alcove-like space with a flat video wall next to a backlit structural wall with floating blocks of LED on standoffs in front.

Not surprisingly, given Ruhle’s background in business journalism and the show’s name, one of these panels is used to showcase a real-time feed of market conditions. 

This look is often used when another story of the day is being discussed at the opening bell of the New York Stock Exchange, or for quick dip-ins to check how the market’s doing. 

‘MS NOW Reports’

At 11 a.m., there is an hour of “MS NOW Reports.” Former NBC News reporter and anchor Peter Alexander is slated to take over this spot later this summer, but the network has not yet attached an official name to the hour and appears to be using rotating anchors for now.

‘On the Line with Alicia Menendez’

As its name suggests, “On the Line with Alicia Menendez” uses multiple takes on “line.” 

The show airs at noon and leverages the light gray background look with blue and green elements. 

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The open, which is largely focused on imagery of Washington, D.C. landmarks, features:

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• Lines that squiggle around the screen, such as along the top of a building before sneaking in between structural elements such as columns.
• Rectangular shapes that move across the facade of buildings or float along the same plane nearby.
• Animated elements with a horizontal, linear feel.
• Oversized outlined letters.
• Fan-like animations also provide a slightly different take on the linear concept.

Most of these elements appear in the show’s open, which also adds in hints of yellow and gold, giving it a lighter, airier look. 

Menendez also anchors from 9C, sitting in front of a video wall background featuring a yellow-tinted image of the U.S. Capitol accented with blue and green linear elements tracing paths along and among the facade.

Other portions of the background use angled elements inspired by the fan array look while a subtle white outline of the show’s title fills in along the top.

‘The Moment with Katy Tur’

At 2 p.m., “The Moment with Katy Tur” airs. Out of the three new weekday shows, this one’s look and sound quite literally follows a bit of a different beat than most cable news shows. 

Rather than using theme or production music with a more recognizable signature, “The Moment” uses a percussion bed.

While the cut does include some higher and lower notes to add some variations to the bed, it’s definitely a different sound for cable news. 

Tur’s graphics include a lightly speckled light gray background with yellow and blue accents. 

In addition to linear and plus sign accents, the show also uses rectangular, circular and ring-like elements with rough, textured edges. 

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The open appears to illustrate the notion of time — or moments — passing. This is conveyed with a continuous dot that traces a path through the various scenes. Behind it, there’s a hashed, timeline-like element along with dots linked by lines. 

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The open also emphasizes the letter “M,” and the dot elements are repeated in the larger circle that encapsulates the word “The” in the logo. 

Meanwhile, the “O” in “Moment” is also used as the origin for a transitional effect that reveals the one-shot on Tur, who anchors from Studio 9A.

Tur herself is positioned in the middle of the “O” in an oversized rendition of the word “Moment” shown on the set’s video wall, with the letters themselves filled with New York City skylines, though the middle of the “O” is also filled with the scene with a shadow effect creating the notion of that part of the letter, which goes a long way in making it look too much like Tur’s head is the middle of an “O” or ring.

The rest of the studio’s video wall graphics include an eclectic mix of typography, circles and a variety of accents. 

When Tur has in-studio guests, the graphics retain the circle that normally contains “The” in the logo, but with the full logo inside it. In most cases, the camera blocking is arranged so that it appears between people seated around the desk.

New host for ‘The Weeknight’

With Menendez getting her own show, the network filled her chair with Luke Russert, the son of the late NBC News journalist Tim Russert. The show’s overall look remained the same but Menendez’s photo was removed in favor of Luke Russert’s.

‘Connect with Jacob Soboroff’ 

MS NOW also launched a new weekend show, “Connect with Jacob Soboroff, ” on June 13, 2026. We’ll have a separate look at that show soon.