TiVo rebrands ‘plus’ FAST offering, expands content offerings

TiVo has dropped the “plus” suffix from its FAST offering and rebranded the service as TiVo Channels.

“TiVo Channels is rapidly evolving into a truly global FAST platform, bringing together premium content, trusted brands and a seamless discovery experience for viewers,” Bill Neighbors, chief content officer at Xperi, the parent of TiVo, said in a statement.

In addition to the rebrand, the company has added a slate of new channels.

The updated lineup includes scripted entertainment as well as news, sports, factual, lifestyle, family and music programming through partnerships with Sony Pictures Television through its Sony One channel brand, All3Media International, Banijay Rights, Cineverse, DAZN and Euronews.

Some content capitalizes on existing IP, including the “Deal or No Deal,” “Fear Factor,” “The Blacklist,” “Midsomer Murders,” “Mr. Bean” and “Who Wants to Be a Millionaire” franchises.

TiVo Channels also includes free access to sports through content deals with DAZN, Free Live Sports and Tennis Channel, with individual channels focused on golf, tennis, boxing, mixed martial arts, wrestling and more.

Euronews provides global news coverage while other channels focus on anime, food, true crime, travel and family programming. 

TiVo Channels replaces Xperi’s TiVo Plus offering.

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First launched Oct. 1, 2019, as part of TiVo’s effort to reposition its longtime DVR interface around streaming discovery. Introduced alongside the TiVo Edge DVR, the service was billed as a way to combine streaming services and existing TV subscriptions inside the TiVo experience, according to the Xperi site.

The service arrived as TiVo was shifting from its legacy DVR hardware roots toward software, advertising and platform services. TiVo later became part of Xperi after the companies completed their merger in 2020, with the TiVo brand increasingly tied to content discovery, smart TV software and connected entertainment experiences.

Over time, TiVo Plus became part of the company’s broader FAST strategy, offering free streaming channels alongside live TV and streaming apps. That approach aligned with TiVo OS, Xperi’s smart TV platform, which aggregates streaming services, linear channels and other content into a single interface.

The service has since been rebranded as TiVo Channels, reflecting its role as a channel-based FAST platform within Xperi’s entertainment ecosystem. The shift comes as TiVo’s business has moved further away from standalone DVR devices and toward software-driven discovery, streaming aggregation and advertising-supported viewing.

Dropping the “plus” from TiVo Plus makes sense. Although not a hard-and-fast branding rule, many consumers associated the suffix with premium offerings that require a paid subscription, when TiVo Plus has always focused on free programming.