Video: Watch MS NOW’s cold open for March 3 primaries coverage

Weekly insights on the technology, production and business decisions shaping media and broadcast. Free to access. Independent coverage. Unsubscribe anytime.

The cold open MS NOW used starting at 7 p.m. eastern on March 3, 2026. This clip marks the first “in the wild” use of the network’s updated “We the People” election branding.

Read full story »