AWS to showcase agentic AI and cloud innovations at NAB Show 2026

Amazon Web Services will present a series of demonstrations, speaking sessions, and interactive experiences at the NAB Show 2026, held April 18-22 at the Las Vegas Convention Center. The company plans to focus on advancements in cloud and artificial intelligence technologies, particularly agentic AI, which automates complex tasks and workflows in media production and distribution.

At booth W1701 in the West Hall, attendees can explore how AWS’s agentic AI tools aim to accelerate creative processes, enable personalized content distribution, and monetize video archives without manual coordination. AWS Elemental Inference, a new fully managed service, will be highlighted for its ability to create 16:9 vertical video in 6 to 10 seconds during live video encoding. This service integrates with AWS Elemental MediaLive and MediaConvert and is already in use by companies including Fox Sports Digital and NBCUniversal.

The Cloud Court Challenge, developed with Maple Leaf Sports & Entertainment, will be located in the West Hall Lobby. This interactive exhibit allows attendees to test basketball skills while demonstrating how cloud and AI technologies provide real-time performance insights using data analysis and computer vision.

AWS will offer over 20 theater sessions featuring industry participants such as Prime Video, AMC, Sinclair, Fan Duel, and the National Basketball Association. A new Builder Lab adjacent to the AWS Theater will provide hands-on technical workshops. The Amazon Entertainment Loft on level 2 of the West Hall will showcase how AWS technology supports Amazon Luna, Prime Video, and Fire TV.

On Sunday, April 19, AWS will host a Women in Media: Walk the Floor event from 4 to 5 p.m. The guided tour will begin at the AWS booth and include visits to AWS Partner booths, concluding with a gathering at the Amazon Entertainment Loft.

AWS representatives will participate in several speaking engagements during the show. On Monday, April 20, a Main Stage session will focus on Fox Corporation’s cloud transformation journey, highlighting the Media Cloud Live platform used across Fox Sports, Fox News Media, Tubi, and other Fox properties. Additional sessions on Tuesday will address AI’s role in sports production, distribution, and fan engagement.

Specific sessions include:

• Sunday, April 19, 1 to 1:45 p.m.: AI and Content’s Next Generation, discussing AI’s impact on production efficiency and creativity.
• Monday, April 20, 12:45 to 1:45 p.m.: Streaming the Future: Fox’s Cloud Transformation Journey with AWS.
• Monday, April 20, 2:45 to 3:45 p.m.: The Intelligence Layer: How AI Technology is Shaping the Future of Content Distribution and Experience.
• Tuesday, April 21, 2 to 2:45 p.m.: The Fan Experience Reimagined.
• Tuesday, April 21, 3 to 3:30 p.m.: AI in Sports: From Data to Dynamic Fan Experiences.
• Tuesday, April 21, 3:45 to 4:15 p.m.: How the PGA TOUR Teed Up Automated Broadcast Production.

For additional information, AWS directs attendees to follow AWS for Media & Entertainment on LinkedIn, visit the AWS Media Services website, or contact an AWS representative.