DigitalGlue unveils unified creative operating system for video teams

DigitalGlue is presenting its creative.space Platform at NAB Show 2026, featuring the debut of creative.space Intelligence (CSI) alongside its existing creative.space Storage solution. The platform is designed as a unified creative operating system for video teams, combining storage, collaboration, and AI-powered media analysis in a single workflow.

The company aims to replace the use of multiple disconnected software tools, often referred to as a “Frankenstack” of subscriptions, with one system that reduces software expenses and eliminates duplicate media storage. The platform intends to help teams convert unused footage into usable creative assets.

Creative.space Storage serves as the foundation of the platform, providing a centralized media management system. It supports local and remote editing, review and approval without exporting or uploading, and file transfers without third-party services. The system keeps collaborators working from the same up-to-date media files.

Creative.space Intelligence, introduced for the first time at NAB Show 2026, uses AI to analyze video footage and create searchable, organized information. Users can search for specific people, quotes, topics, logos, or types of moments using natural language queries. The tool returns exact matches across media libraries within seconds.

Unlike traditional AI tools that require technical input or training, CSI offers a conversational interface designed to match how creative teams communicate. It eliminates the need for manual tagging, spreadsheets, or strict file naming conventions by transforming unstructured media into searchable content.

CSI also functions as an iteration engine, capable of generating rough cuts, stringouts, and alternate versions automatically. It provides AI-driven feedback to assist in content evaluation and refinement before stakeholder presentation. The tool enables non-editors such as producers and marketers to work directly with footage, identifying usable moments and preparing selects without relying on editors for organization.

DigitalGlue reports that the creative.space Platform is intended to improve creative outcomes by increasing productivity. The company states that saving one hour per day per user can result in a 12.5% productivity gain, which for a team of ten equates to over 2,600 additional hours of creative output annually.

Creative.space Storage is currently available, while creative.space Intelligence is in beta and being introduced to customers, with plans for broader availability after NAB Show 2026.