Hitomi Broadcast expands sales team with new technical sales manager

Hitomi Broadcast has added Nicola Milburn to its sales team as technical sales manager. Milburn will work with customers and partners to support the use of Hitomi’s MatchBox timing measurement solutions and assist the company’s growth efforts.

Milburn brings more than 19 years of experience in technical sales within the broadcast technology sector. She has spent over a decade working with channel partners in international markets. Her career has involved helping broadcasters and production teams deploy complex technical solutions through demonstrations, product knowledge, and ongoing support.

In her new role, Milburn will collaborate with existing customers to ensure full utilization of MatchBox solutions and introduce new capabilities within the expanding MatchBox ecosystem. She will also lead market development initiatives to bring Hitomi’s timing technology to new sectors and represent the company at trade shows and industry events.

Anna Hurd, head of sales at Hitomi Broadcast, said Milburn’s combination of technical knowledge and understanding of broadcaster challenges makes her a suitable addition to the team.

Milburn said she has worked closely with engineers and operators throughout her career and understands the importance of product knowledge and support. She added that Hitomi’s solutions address timing challenges in broadcast workflows and she looks forward to helping customers maximize the technology.

Milburn will continue volunteering with the RISE Academy, supporting efforts to develop future broadcast professionals.

She will also join the Hitomi team at NAB Show 2026 in Las Vegas to meet customers and demonstrate developments in the MatchBox ecosystem.