Zixi highlights satellite transition strategies for broadcasters at 2026 NAB Show

Zixi plans to showcase live video workflow modernization and satellite transition solutions at NAB Show 2026. The company, known for enabling interoperable live video workflows across multi-vendor environments, will present demonstrations focused on replacing legacy satellite infrastructure with IP-based alternatives.

Marc Aldrich, CEO of Zixi, said the industry is moving toward IP-based distribution as broadcasters reassess satellite and legacy delivery models. At NAB 2026, Zixi will demonstrate how its platform supports flexible, reliable, and interoperable workflows across hybrid environments.

The company’s booth W2057 will feature live demonstrations covering satellite transition strategies for broadcasters and sports organizations, ingest workflows for digital platforms and virtual multichannel video programming distributors (vMVPDs), business-to-business distribution for content owners, and live event contribution and processing.

Zixi will also host AWS Builder Lab sessions where attendees can build an end-to-end broadcast pipeline using the Zixi Platform and ZEN Master in Amazon Web Services (AWS). The sessions will cover broadcaster deployment, content ingest, distribution channel creation, HTTP Live Streaming (HLS) workflows with AWS Media Services, and rights management controls. Registration details are available on Zixi’s website.

The company will participate in an executive breakfast session focused on satellite replacement strategies, bringing together senior broadcasters and technology providers to discuss challenges and emerging architectures in the shift toward IP and cloud-based delivery.

Zixi’s activities at NAB Show 2026 build on recent industry analysis, including a Caretta Research white paper examining the acceleration of satellite replacement and the growing role of IP-based distribution. The report identifies cost pressures, spectrum changes, and the need for scalable delivery models as key market drivers.

Zixi experts will be available throughout the show to discuss designing live video architectures that support hybrid on-premises, cloud, and network environments. Meeting requests can be made via email to sales@zixi.com.