Synamedia names Tzvi Gerstl CEO following video network divestiture

Synamedia appointed Tzvi Gerstl CEO as the company prepared to focus its business on streaming, advertising, monetization, security and audience engagement.

Paul Segre, who served as CEO for six years, transitioned to executive chairman. In the new role, he will provide strategic guidance and support the company’s long-term growth plans.

The leadership change followed Synamedia’s agreement to divest its video network business. Lumine Group announced in June that one of its subsidiaries had agreed to acquire the operation and establish it as an independent company under the Quortex name.

Synamedia said the divestiture would give the company a more focused strategy and streamlined operating model. It plans to concentrate on technology that helps operators and media companies attract, engage and monetize audiences.

Gerstl helped develop and implement the company’s strategy and oversaw work involving customers including BFBS, MTN, Mileto, Partner Communications and YES. He also participated in the launches of GO Shorts and Senza Ignite.

“We have spent the last several years transforming Synamedia, strengthening our portfolio and positioning the company around a clear strategy focused on our customers and the future of video,” Segre said. “With the simplification of our business model and strong momentum across the company, now is the right time to transition leadership to the person best positioned to accelerate our growth.

“Tzvi understands our customers because he spends time with them, our technology because he’s helped shape it, and our business because he has been instrumental in its success,” Segre continued. “The Board and I are confident there is no better person to lead Synamedia into its next chapter. I look forward to continuing to support Tzvi and the leadership team as Executive Chairman.”

“The media industry is navigating profound change as audiences increasingly expect video experiences that are personalized, mobile, and available everywhere,” Gerstl said. “At the same time, operators and media companies need to grow audiences, create new revenue streams, and reduce complexity. That is exactly where Synamedia can make a real difference.

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“The future of video will be shaped by those who can attract audiences, monetize effectively, and simplify operations,” Gerstl added. “Synamedia brings together streaming, advertising, monetization, security, and audience engagement to help customers achieve those outcomes. I am proud to lead one of the most talented teams in the industry and excited about the value we can create with our customers and partners as we enter Synamedia’s next chapter.”