CNN expands ‘Visionaries’ with LinkedIn series with Richard Quest

CNN is expanding its “Visionaries” franchise with a new digital-first installment hosted by Richard Quest and produced exclusively for LinkedIn.

The series features conversations with business and marketing executives recorded around Cannes Lions 2026, with Quest exploring leadership, brand strategy, creativity and the changing role of marketing in business and culture.

Quest, a CNN anchor, correspondent and CNN Business editor-at-large, said the interviews are designed to offer a closer look at how major companies are responding to rapid industry shifts.

“These interviews give us an insight into the thinking of the top marketeers and gurus who are setting the agenda,” Quest said in a statement. “These companies market to every single one of us, and therefore it is crucial to understand what they are thinking, what they are doing and how they are executing at a time of ferocious change.”

The first interview features Kraft Heinz Chief Marketing Officer Todd Kaplan, who discusses how the FIFA World Cup helped create an unexpected marketing moment for the company after photos circulated showing TSA agents confiscating bottles of ranch dressing at airport security.

“Within 24 hours, we came out with these 3,4-ounce little sachets of ranch that you have that you usually get in a restaurant, and we’re now giving them away to consumers at scale,” Kaplan said. “I think it’s one of those things that some of the best ideas and executions are not briefed that we end up doing.”

Other interviews in the installment include Don McGuire, CMO of Qualcomm; Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*Trade; Carmen Graf, global vice president of marketing at Indeed; Peggy Roe, chief customer officer at Marriott Bonvoy; Leandro Barreto, global CMO at Unilever; Maggie Schmerin, chief advertising officer at United Airlines; and Carla Hassan, CMO at JPMorgan Chase.

The LinkedIn-exclusive series extends CNN’s broader “Visionaries” franchise, which spotlights leaders, athletes and changemakers across business, art, technology and sports.

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Short-form clips from the interviews will also be distributed on YouTube Shorts and CNN’s TikTok, with select segments appearing on CNN.com and CNN International.