Streaming

Stay informed on the evolving world of streaming, including AVOD, SVOD, FAST, vMVPD, MVPD, OTT and Connected TV platforms. This category explores case studies, platform updates, and innovations shaping the streaming media landscape, from content strategies and distribution models to audience engagement and monetization.

Live sports driving SVOD subscriber growth and retention

Live sports continue to play a significant role in streaming video-on-demand, according to Antenna’s Q4 2025 “State of Subscriptions” report focused on sports and streaming.... Read more

Xfinity raises price of StreamSaver bundle by 20%

Study shows CTV home screen ads outperform skippable pre-roll formats

38% of U.S. internet households now subscribe to sports-specific streamers

Streaming services with ad-supported plans outpace ad-free tiers

Younger viewers prefer older shows and shift to YouTube for discovery

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ESPN, ABC restored for YouTube TV’s 10 million subscribers

Nearly 40% of viewers watch TV with sound off, raising measurement concerns

Paramount+ prices going up in January 2026

Guide: How to get your $20 credit for losing Disney channels on YouTube TV

Analysis: How free streaming is reshaping television’s future while viewers drown in choice

Streaming services reach 91% of U.S. households, Parks Associates reports

One in three U.S. subscribers cut household costs to keep streaming

Netflix begins dynamic ad insertion for live programming in six countries

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