College Basketball on CBS

Location:
Various
Affiliation:
CBS Sports / CBS Sports Network

Motion graphics and branding that rolled out at the start of the 2021-2022 college basketball season on CBS and CBS Sports Network.

The look, which builds off the design and branding first unveiled during Super Bowl LV, is part of a larger rebranding of CBS Sports that ties into a larger corporate redesign that better integrates the “CBS eye” across all properties.