El Pelotazo

• Broadcast Design by: Gameday Creative

Telemundo’s nightly sports show “El Pelotazo” reimagined late-night sports programming with a fast-paced, social media-friendly format designed for cross-platform reach. Airing live at midnight seven days a week, the show featured dynamic visuals, short segments and mobile-first aesthetics to engage Hispanic viewers who heavily consume content on social platforms.

Bite-sized and bold: How Telemundo’s ‘El Pelotazo’ is breaking the sports programming playbook

The program debuted on March 10, 2025, and is hosted by Verónica Rodríguez, Pablo Mariño and Diego Arrioja, airing from the Telemundo Center in Miami.