NASCAR on The CW

• Broadcast Design by: Two Fresh Creative
• Broadcast Design by: | drive | studio

The CW took over exclusive broadcast rights for the NASCAR Xfinity Series in 2025, introducing a design that elevates the series with a premium look. 

The network collaborated with Two Fresh Creative and Drive Studio to develop the broadcast package, which includes a cinematic approach and signature elements like a glass car to symbolize the sport’s high stakes.

The presentation departs from past broadcasts by moving the scoring graphics to the bottom of the screen and incorporating a cohesive design under the CW Sports brand. 

NASCAR Productions supports CW’s coverage of NASCAR, supplying technical and operational support, including a clean broadcast feed.