NBC Paris Summer Olympics

• Broadcast Design by: NBC Sports Group

NBC’s motion graphics for the 2024 Summer Olympics incorporated fine linear elements, distinct colors and artistic textures, creating a visual package that celebrated Parisian culture.

NBC’s Olympics design blends pictograms, glints of gold

Imaginary Forces, ILM create opening titles for NBC’s ‘Primetime in Paris’

The design team aimed to make Paris a central character in the Olympics, blending elegance and whimsy with inspiration from Art Nouveau and Art Deco. The 2024 pictograms, designed by local Paris organizers, featured a “coat of arms”-style with clean lines and geometric shapes, aligning with NBC’s overall aesthetic.

NBC’s graphics also integrated a diverse color palette, including Paris Green, and employed augmented reality and on-set video walls to enhance the viewing experience. The network’s typographic strategy connected various design themes, with fonts reflecting Parisian artistic influences.

Additionally, NBC commissioned a new opening title sequence from Imaginary Forces and an updated Olympic theme to honor tradition while presenting the Paris Games in a fresh, modern light.

Set Design

NBC Paris Summer Olympics

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