Q&A: SAM captures cinematic sound with newest news music package
Stephen Arnold Music recently developed a syndicated news music package that’s already debuted in five local markets, including WSB-TV and KIRO-TV. The package came about from a search for a fresh sound and production style that was more cinematic.
While the package doesn’t have a name yet, and you can help name the music through a contest, it does pack a modern sound for local stations.
We recently had a chance to speak with Chad Cook, the VP of creative services at Stephen Arnold Music, about the package:
How did you find the style?
Some of our international news music packages have been very percussion and texture based – more in the style of a modern, cinematic soundtrack for news programming.
So we drew upon some of these different production techniques as a base for creating this new package.
How would you describe the package and its sonic brand?
Historically, many news music packages have been all about being “big”, “loud”, “fast”, and “high-impact” – where you are pounding on your chest and almost yelling your presence to the viewer.
With this package we wanted the impact to be more emotional and intelligent. The tone of this package is confident and empowered, and in-depth. There is a boldness to the package and musical signature but it is achieved more through mood and textures than conventional musical methods.