ESPN’s NBA promo using J. Cole’s ‘ATM’ released

ESPN has teamed up with Grammy Award-nominee J. Cole in a new NBA Playoffs campaign.

The spot, which marks the network’s second collaboration with Cole, features the exclusive broadcast debut of J. Cole’s song “ATM,” fresh from his new highly-anticipated album KOD, which is available now through Dreamville Records, Roc Nation and Interscope Records. 

Also announced previously, ESPN debuted a special broadcast open featuring J. Cole that is currently airing across ESPN and ABC telecasts.