An anonymous tipster sent NewscastStudio these screen grabs. NBC Artworks is currently putting the final touches on a new NBC division wide news graphics package. The package will begin its rollout in May and then continue with the lead up to the Beijing Olympics (Dallas O&O KXAS-TV has been using elements of this package in promos for a while now).
Here is a sneak peak…
The package starts with a bold open as the peacock bursts into layers all creating a peacock feather. The package uses these same peacock feather elements throughout.
The lower third is simplistic and to the point allowing viewers to easily see the information.
The OTS also is to the point. Each element features the new colors of yellow and blue.
Overall, the package is a great new addition to the NBC family and will look great in HD. Stay tuned for its launch in the coming weeks.
May 8th, 2008 at 9:03 am
Major yawn!
May 8th, 2008 at 8:59 pm
The colors almost seem Countdown-like. Seems like it might be kind of a cleaner style compared to the ones we’re used to seeing, so I can’t wait to see the final product.
May 9th, 2008 at 2:11 pm
So the exploding feather isn’t part of the lower-third? Either way it’s gonna look really weird… I like the color scheme, but the exploding feather seems a bit hokey.
May 9th, 2008 at 3:48 pm
The feather is part of the l3 but will be outside the safe zone, not the text. The text is within safe areas.
May 9th, 2008 at 9:30 pm
So is KNBC the first to be getting these graphics then? I cannot see these being usesed here in Chicago for WMAQ. WMAQ however, has been adding a lot more blue. Is this new package customizable? If they are it will be intersting that they will be creating a same package for each station that will have the same elements just different colors for their respective areas.
May 9th, 2008 at 10:44 pm
So will KNBC be the first to start this package? I do not think this will work here in Chicago for WMAQ. WMAQ just updated their street side studio (Studio 5) with all blue. They also upgraded some of their set with more blue up in the Tower. So, is Arthouse making each station customizable with this package? It will be intersting to see!!