Posts Tagged ‘cnbc’

CNBC uses Cisco TelePresence for some ‘talking heads’

CNBC is now using Cisco’s TelePresence technology for some talking head interviews on various shows.

AdAge writes, “Cisco is not paying CNBC to use TelePresence screens on air, according to CNBC and NBC Universal executives; CNBC is actually leasing the equipment for its editorial and technology operations teams.”

MSNBC also uses TelePresence with “The Rachel Maddow Show.”

Using of this technology is similar to the use of Skype for interviews. They display the logo so viewers know it’s using a different technology than normal, but in many cases viewers won’t notice because of the quality of TelePresence video.

Is this a good move by CNBC? Maybe, as satellite time can be expensive, but it also comes off as advertising for Cisco.

CNBC rolls out updated newsroom studio

CNBC quietly rolled out some major studio updates with its new program additions.

The previous newsroom studio, designed by PDG, was updated with many new LED elements, a ton of monitors everywhere and new desks. Continue reading for more images and analysis. The refresh, with some entirely new components, was designed by John Casey of i.e. Design Events

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CNBC debuts new ‘modern’ graphics in the US and Europe

CNBC and CNBC Europe today launched new graphics with a cleaner, more modern, look.

The graphics replaced most elements of the previous package including the ticker, stock market bar, l3, slates, etc. Also, some shows had new intros with  updated fonts and a peacock symbol as the dominant element.

Continue reading for more grabs.

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Fast Money updates graphics and set

Last week CNBC’s Fast Money debuted updated graphics and an updated desk at the NASDAQ MarketSite in Times Square. The new graphics are more refined and feature more 3d elements than the previous graphics.

Fast Money’s signature green and white colors are featured throughout with added blues. The desk also received an update with new matching panels. The RP screens at the NASDAQ also now have the new graphics.

More pictures after the jump. (more…)

Suze Orman goes virtual

The Suze Orman Show on CNBC has debuted a new virtual set by Full Mental Jacket and Brainstorm.

The new set allows information to be displayed in new and innovative ways, “One advantage of a virtual set is that informational graphics can be inserted directly into the template, making them crisp and clear.” With this new setup, Suze Orman can give here advice with charts and graphs appearing all over. The technology powering this virtual setup is the same technology NewscastStudio reported on at NAB 2008.

Continue reading for more pics and information. (more…)

Floating feathers abound at NBC’s CES set

NBC is using an interesting set for its cross-network coverage of the Consumer Electronics Show in Las Vegas.

This photo, from TVNewser, shows a screen grab of the set, which uses the show floor as a background. What make its unique is the multiple plexi panels in front of it with frosted peacock feathers and NBC Universal logos. The feathers are a creative take on the NBC logo and add a bit of informality and fun to what’s typically a pretty consumer-oriented show. It’s also a great way to get branding into the background while still allowing the bustling background to show through.

TVNewser also has a video clip that shows more of the set:

CNBC adds ‘20′ to bug in recognition of big anniversary

CNBC has added the number “20″ behind the peacock-based logo to commemorate its 20th anniversary. The modified logo also appears on the CNBC.com Web site.

CNBC graphic adds 10 seats to senate

52 + 58 = 100? From Wall Street Fighter.

CNBC adds new element to top bar

CNBC has dropped a semi-transparent background behind its main anchor desk, giving the set a significantly different look that’s also modern and colorful. There are also some special lighting effects being used to project animated stars onto the background.

It’s also interesting to note, as shown above, that the bar that normally displays market data along the top of the screen is now being used for display electoral vote counts. It’s a nice way to kepe the station’s familiar graphics while giving the night’s most vital information.

New set for CNBC?

Recently, CNBC began using a new desk and backdrop setup for many of their Wall Street Crisis shows and those shows hosted by Larry Kudlow.

The original Wall Street Crisis “set” was quickly thrown together using the Kudlow & Company set and other new elements, such as Crisis branding, to give the crisis coverage its own distinct area. (more…)

‘Nightly’ uses creative staging, camera shots to cover financial news

We’re a bit late in reporting this but it’s worth posting.

On Monday, “Nightly News” originated from CNBC headquarters across the river from 30 Rock in Englewood Cliffs (see a tour of the set here) to better cover the financial market news.

After an introductory report, Brian moved from the main anchor desk to the center of the CNBC newsroom, with multiple CNBC reporters seated at desks around him. Using a combination of jib and handheld shots, Brian walked for each one in turn for their angle of the story.

This is a particularly well-planned way to present such a multi-faceted story and also gave the viewer the sense of a the team behind the coverage, as well as giving a peek into the physical resources NBC has with CNBC, which has used similar camera techniques before.

More photos and analysis follow after the jump.

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CNBC uses RP to explain Georgia situation

CNBC made effective use of one of its in-studio rear projection screens today to help explain the events in Georgia and their possible effects on business.