Posts Tagged ‘msnbc’

MSNBC hires new ad agency

The Star-Tribune is reporting that Minneapolis-based Mono has been hired as the new ad agency for MSNBC.

Mono is the agency behind MSNBC’s sister cable channel USA Network’s “Characters welcome” tagline. That tagline apparently sits well with both USA Network management and viewers — it’s been in use for five years.

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When cameras collide

Via Inside Cable News

NewscastStudio commenters disapprove of MSNBC.com redesign

MSNBC.com’s new story page design isn’t going over well with NewscastStudio readers.

Our June 28 report on the new look has garnered 23 comments — all of them negative. It’s also worth nothing that 23 is a record for number of comments on a NewscastStudio blog post.

Many of the comments also include sentiments about switching to an alternative news site, says as the user “Marco,” who writes: “I dislike the new design because it appears like a cluttered mess and forces me to click more than needed just to read a story. I’ve decided to switch to another news source website instead but will miss MSNBC.”

Other key comments:

• “I liken the new MSNBC layout to that of the Ford Nova. Huge blunder and hopefully short lived. Did they skip the end-user testing?” (”Jasmin”)
• “The whole top of the MSNBC.com page is a waste of unwanted real estate. When I first saw it I reported it as a bug, I couldn’t believe it was intentional.” (”Charlie”)
• “Was my home page won’t be much longer.” (”HPO”)
• “The left-hand major news menu (U.S. News, Business, etc.) and fly-out topic headlines that appeared on every page is gone. I can no longer select a story from another topic quickly; nor can I see all headlines without clicking even one. Another big peeve: the “show/hide more text” story feature requires constant clicking; the greatly enlarged font requires much scrolling back to previous content in a long article.” (”Bajeha”)

Read all comments here or leave your own thoughts. You can also quickly share your opinion of the new design in our live poll.

Vote: What do you think of the new MSNBC.com design?

MSNBC.com unveils new story page design

UPDATE: MSNBC.com has posted a tour of the new story pages.

MSNBC.com has rolled out some changes to its Web site, including a slightly modified graphical look and a dynamic new layout for story pages.

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MSNBC.com rolls out slick new TV page

MSNBC.com recently launched a newly updated section for its various TV shows.

The section features a large Flash rotator with all the MSNBC show hosts. Each hour this graphic changes to the upcoming show.

The page also uses many social media tie-ins including links to various Twitter profiles and live tweets.

NBC testing ‘Nightly News Now’ for mobile devices

Via WebNewser, NBC is testing a new web update newscast called “Nightly News Now.”

The one to two minute long program recaps the day’s news in a format designed for mobile devices.

For the moment “Nightly News Now” is being tested out on the weekends, with Lester Holt anchoring. The plan is to monitor the response to the webcast, with the possibility of expanding it down the line.

MSNBC for a while has put web only video on its site, complete with an anchor intro from a news nook. We’ll see if this catches on, but at the moment it could use some more polishing.

615 Music nominated for Daytime Emmy

615 Music has been nominated for a 2010 Daytime Emmy in the “Outstanding Original Song” category for its “Your Day is Today” campaign song.

“The team here at 615 Music is very proud to have been involved in the making of such a memorable song to promote the “Today” show with NBC. As a company, we are proud of our ongoing relationship with NBC and of the work we do together,” said Randy Wachtler, president of 615 Music.

The awards will be handed out June 27 in Las Vegas.

CNN’s new angle dizzying

The New York Daily News has a review on how CNN is making use of its new Atlanta studio — and it isn’t overly flattering.

“After watching for a few days, I’m certain that someone there must own stock in Dramamine,” writes the paper’s Richard Huff, referring to the network’s use of wide, sweeping shots.

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‘Meet the Press’ to debut new set and look Sunday

“Meet the Press” will be debuting a new sleek set this weekend and David Gregory gave an early tour.

The set appears to have bookcases all over with two large RP screens. The set also features two desks, one round and one rectangle. More photos and a video tour after the jump.

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MSNBC to combine real audio, computer animation on McVeigh special

In its coverage of the 15th anniversary of the Oklahoma City bombing, MSNBC will air video that combines actual audio tapes featuring convicted bomber Timohty McVeigh talking to a newspaper reporter accompanied by computer-enhanced video.

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MSNBC.com adds @breakingnews to homepage

Following its agreement to take over the @breakingnews Twitter account, MSNBC.com has started including the tweets on its homepage under under the “Just in” tab.

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