Vizrt to launch new branding tool
Vizrt is getting ready to roll out a new version of Viz Multichannel 2.5, a TV branding software package.
The new tool focuses on providing “hands off” management of tickers, banners, snipes and program schedule graphics, reports Broadcasting & Cable.
“This new version makes the creation, scheduling, and delivery of channel branding an automated, cost-effective process that will benefit broadcasters in today’s demanding, multi-channel business environment,” said Ran Yakir, head of R&D Israel, Vizrt, in a statement.
The software could have a key role as the slumping media industry looks for new ways to integrate advertising directly into programming, such as the methods reported earlier this week by Advertising Age.
The latest in design, production and engineering
Subscribe to NewscastStudio for the latest delivered straight to your inbox.
tags
promos, snipes, tickers
categories
Advertising, Graphics