Columnist offers ways stations can boost brands

In a guest column for TVNewsCheck, Paul Greeley pens his ideas for ways stations can create better marketing campaigns and branding strategies.

The column comes on the heels of NBC’s recent decision to consolidate marketing departments and offers up some interesting and, in some cases, daring, ideas, such as adding topical mini-newscasts before local news, partnership with radio stations to match demographics and working with cable channels to promote local news.

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