Stephen Arnold Music helps give KXAS-TV promos a ‘sonic brand’

Via UBB, Stephen Arnold Music has posted its Promax|BDA award winning promotional campaign for KXAS-TV.

Uncle Barkley writes, “In these cases, the already ingrained three-note NBC chimes theme is matched to natural sounds from a White Rock Lake bike trail, Billy Bob’s, a McKinney Ave. streetcar and a Frisco Roughriders game.”

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.