Denver Fox affiliate to rebrand

KDVR-TV, the Local TV-owned Fox affiliate in Denver, is poised to overhaul its newscast come January.

The station, which has undergone significant turmoil and disappointing ratings over the past few years has started to see an upturn thanks to a management shakeup.

The station’s current slogan, “Where News Never Stops” will be replaced with “Your Questions Answers” and the station will dump is metal-toned set in favor for something more “female friendly,” reports the Denver Post. New graphics and music will round out the changes.

The station has identified female viewers age 25-54 as its target demographic, so its new on air look will be targeted toward their tastes.