‘World Sport’ receives music makeover from Stephen Arnold Music
Stephen Arnold Music recently delivered a new sonic brand for CNN International’s “World Sport,” a international sports show covering breaking news on soccer, golf, tennis, motorsports, and the Olympics among others.
The soundtrack involved the Stephen Arnold Music team bringing in top players from the Dallas and Ft. Worth Symphony Orchestras to provide the organic distinction and depth of using real instruments in the arrangements. SAM has worked in the past with CNN International on other shows including: “International Desk,” “Inside the Middle East” and “Inside Africa.”
“This is sports news on the world stage, and the music needed to be as big and powerful as sports itself,” said Stephen Arnold, President of Stephen Arnold Music. “For us, capturing that drama meant writing intricate arrangements with plenty of depth. To appeal to CNN International’s global audience, we knew the music had to be cinematic in scope.”
“World Sport” demanded a new theme that would timelessly capture the triumph, agony, anticipation and communal spirit of athletics.
Equally important, the music needed to transcend regional tastes, while giving CNN International producers the flexibility to easily fit the compositions to graphic elements of varying durations.
To achieve this, Stephen Arnold Music took an orchestral approach to the network’s needs, recording live strings, horns, and percussion and also wove in subtle electronic elements, to complete a multifaceted package of themes for “World Sport.”
Moods ranged from the main theme of eventful anticipation to dramatic, driving, competitive, and high energy, to somber and serious.
“Sports themes have the power to become a part of people’s lives,” Stephen Arnold concludes. “The new music for ‘World Sport’ helps reinforce a long-term brand for this globally respected program.”