‘Not Ass Cold’ in Kansas City

By NewscastStudio November 19, 2014

Weekly insights on the technology, production and business decisions shaping media and broadcast. Free to access. Independent coverage. Unsubscribe anytime.

Kansas City forecaster Gary Amble had some good news to report — the weather was going to be warmer — but the way it was phrased, as a result of the typo, ended up sounding like a teenager wrote the fullscreen graphic.

Instead of reading as “Not As Cold” (notice the single “s” in “As”), the KCTV-TV graphic read “Not Ass Cold.”

Either way, at least it won’t be that cold…

H/T Jim Romenesko