New graphics for Boston Fox affiliate

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Cox’s WFXT-TV, the Boston Fox affiliate, switched to a new motion graphics package on Tuesday, dumping the Fox O&O look.

The new look keeps the red and blue palette, adding a logo that is unique among Fox affiliates.

The logo design changes the font of the numerals and adds curved corners in two places, keeping similar proportions to the previous.

Left: old logo, Right: new logo

Left: old logo, Right: new logo

The broadcast design package is fairly simple, using a two toned blue bar for the lower thirds with a condensed sans serif font.

The various full screen graphics include a curve of red and blues, with repeating glossy rectangles.

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These rectangles continue in the opening sequence, as shots of Boston blur to reveal the stations logo. The newscast title then appears boldly at the end, using the Eurostile font.

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Opening Sequence

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