Morning shows hunker down with special looks for snowstorm

As the east coast is hit by a major snowstorm, both ABC and NBC rolled out special looks for coverage of winter storm Stella.

Today Show

NBC News’ “Today Show” used a special open using the branding “Nor’easter 2017” that featured frosty blue textures. The broadcast also colored its lower thirds a matching tone with similar textures.

Snowpocolypse leads to monitorpolooza on ‘Today’

‘Good Morning America’

Over at ABC, “Good Morning America” went with the branding “East Coast Blizzard” with radar imagery used prominently.