Share Rocket launching engagement-based social currency
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Share Rocket today announced another evolution in its suite of data products with the launch of the Monetize social media monetization platform.
Powered by the company’s new engagement-based social currency, theMonetize platform will enable local broadcasters and publishers to generate meaningful and previously-untapped revenue from their highly-engaged social audiences and content.
Available to select Share Rocket customers later in 2017, broadcasters will be able to sell social campaigns on an upfront basis for the first time — similar to the way they sell traditional television advertising.
Share Rocket will provide the exclusive currency for these new advertising partnerships and an operations platform for managing this new premium inventory category.
One of the industry’s most important trends is the growing size of publishers’ and broadcasters’ audiences across social platforms such as Facebook. In many cases, these audiences are already bigger than the linear and web audiences combined. Broadcasters and publishers have not had a meaningful or scalable way to take advantage of premium, socially-distributed content’s appeal — until now.
“Our clients generate some of the most-engaging content published on social platforms,” said Chris Kraft, CEO of Share Rocket, in a statement. “Over the last three years, we have seen the struggle broadcasters and publishers of all sizes have encountered in trying to monetize their social audiences in a meaningful way. The Share Rocket currency and the Monetize platform represents the first scalable strategy to directly monetize social media content distribution.”
Share Rocket has developed a new currency and way to value social audiences. Engagement is the hallmark metric of social media success and Share Rocket’s new currency puts a high value on engaging content. The currency unlocks the value of this new premium social inventory category and creates a new source of revenue for publishers, while simultaneously giving advertisers more opportunities to reach customers.
Monetize will allow broadcasters and publishers to see exactly what their social audience and socially-distributed content is worth in monetary value. The platform automatically categorizes this new ad inventory based on the type and format of content.
Content is then valued by category and by post, allowing it to be sold directly by the publisher to advertising partners. Monetize gives publishers complete control of the sales process and they keep 100% of revenue generated from ad sales.
Share Rocket’s Monetize platform will be previewed at the 2017 NAB Show in Las Vegas, April 24, 2017.