How the networks are branding their eclipse coverage

The Weather Channel

For its coverage, The Weather Channel created a stacked “The Total Solar Eclipse” logotype, shown above. The logo uses a clean, Century Gothic-style typeface with the “O”s and “C” replaced with circular and crescent shapes. The top circle, which is solid and features a subtle outer glow, represents the sun, while the thick circle with a border can be interpreted as the moon. Finally, the crescent shape standing in for the “C” is a simplified rendition of what an eclipse looks like. Cleverly, the solid crescent shape is accented with negative space removed from the “L” in and circle above, creating the illusion of a complete circle and a reference to the fact solar eclipses are formed by the moon blocking the sun.