the weather channel

Weather Channel creates partner IMR segment on windshield wiper blades

Weather Channel marks National Weatherperson’s Day with vignettes

Weather Channel announces new brand campaign that’s a little ‘out there’

Column: What U.S. broadcasters can learn from Europe about AR

Weather Channel debuts ‘Virtual Views’ that ‘take’ forecasters to where WX is happening

Weather Channel explores ‘firewhirl’ phenomenon in new IMR segment

Weather Channel showcases Laura’s storm surge with AR segments

Weather Channel twists hurricane, coronavirus coverage into ‘COVIDCANE’ branding

The Weather Channel adds Zero Density to its broadcast arsenal

Weather Channel gets fired up with dramatic promo for climate special