Maine stations rebrand under state’s name

Two of Tegna’s Maine stations have added the state’s name onto its branding.

WCSH, licensed to Portland, Maine, and WLBZ, licensed to Bangor, are both NBC affiliates and previously branded under simply “News Center,” but has started off the new year with the longer, more geographically specific, “News Center Maine,” which is stylized with all caps “News Center.”

The station’s new logo, which features refined typography, is sometimes used against a brightly colored background that appears to be inspired by Tegna’s new graphics package